CLIENT
Chili's
George Felix, Chief Marketing Officer
Jesse Johnson, VP of Marketing
Luz Bickert, Senior Marketing Manager
Dione Martin, Senior Director, Communications and PR
Jake Young, Manager, PR and Communications
Melissa Corum, Senior PR Manager and Content Strategist
AGENCY
Mischief @ No Fixed Address *Lead Agency
Greg Hahn, Co-Founder and CCO
Kerry McKibbin, Partner & President
Jeff McCrory, Partner & Head of Strategy
Kevin Mulroy, Partner & Executive Creative Director
Bianca Guimaraes, Partner & Executive Creative Director
Mal Jones, Strategy Director
Ross Fletcher, Group Creative Director
Howard Finkelstein, Group Creative Director
Patrick LaBelle, Copywriter
Kaitlin Kehoe, Art Director
Tyler Harris, Managing Director
Diana Baran, Account Director
Deven Sportelli, Senior Account Executive
Will Dempster, EVP Head of Production
Danielle Balanov, Producer
SUMMARY
Chili’s is a beloved brand, but after two years of eliminating marketing to focus on survival - their audiences started to forget them. So when it came time to turn marketing back on, we decided to hit them where it hurts (oh so good) –right in the nostalgia. Enter the mashup of their dreams: 90’s R&B singer Brian McKnight’s iconic “Back at One” single turned irresistible jingle for Chili’s “3-For-Me” deal. As a result, Chili’s was back, baby! Outpacing category sales by +8ppts and restoring top-of-mind awareness to pre-pandemic highs.
