CLIENT
Nationwide Children's Hospital
Donna Teach, Chief Marketing Officer
Andrea Hickman, Senior Director, Corporate Alliance and Philanthropic Marketing | On Our Sleeves
Alicia Shoemaker, Senior Director, Integrated Marketing
Jane Abel, Creative Director & Video Marketing Director
Chris Garbrandt, Creative Director
Daryl Barker, Senior Account Manager, Marketing and PR
Alison Pegg, Manager, Digital Strategy
Arundi Venkayya, Vice President, Public Affairs and Media Relations
Diane Lang, Director, Social Media
Callista Dammann, Social Community Manager
Kristen Vitartas, Senior Strategist, Corporate Communications
Matt Savage, Account Manager, Marketing Insights and CRM
Julie Schirmer, Project Manager, Video Marketing & Photography
AGENCY
Leslie Bloom, Account Director
Rick Carey, Retired
Zak Hart, Senior Account Executive
Jeff Payden, Associate Creative Director
Tiffany Vogel, Senior Copywriter
Claudia Dattilo, Media Director
Brian Dickman, Director/DP
Andrew Achter, Videographer
Michaela Creed, Art Director
Lisa Evans, Project Manager
goodbeast
Kurt Roberts, Chief Experience Officer
Eclipse
Brian Short, VP, Account Services
MediaSource
Shannon McCormick, VP. Public Relations
IrvinPR
SUMMARY
Nationwide Children’s Hospital achieved its highest holiday fundraising in brand history despite economic and charitable giving declines. When a donation was made during the holiday season, 100 LED larger-than-life butterflies illuminated the hospital’s front lawn for patients to see. This was special for the patients and allowed the donors to feel a real connection. Our full-funnel campaign garnered 100,000 clicks, 64 million digital impressions, raised 43% above the campaign goal, secured the largest fundraising total in brand history and became the region’s #1 charity of choice.
