Zelle

Melissa Lowry, CMO
Crystal Thomas, VP, Brand & Marketing
Josh Fajardo, Sr. Director Brand Marketing
Rose Corvo, EVP, CMO (Previous)
Melanie Peluso, Associate Creative Director
Jeremy Cook, Director of Brand Strategy
Caryn Marchuk, Senior Partner Marketing Manager

Pereira & O'Dell *Lead Agency

Rob Lambrechts, Chief Creative Director
Jason Apaliski, Executive Creative Director
Natalie Nymark, President, West
Lenny Karpel , Head of Strategy, West
Nina Magliozzi, Media Director
Neil Sawhney, Head of Media, West
Hillary Burke, Group Brand Director
Lorraine Hill, Brand Director
Simon Friedlander, Creative Director
Moses Kelany, Design Director
Lily Fu, Senior Art Director
Sophia Held, Senior Copywriter
Will Martin , Copywriter
Connor Witt, Art Director
Ray Yoes, Brand Strategy Director
Olivia Chase, Brand Strategist
Ashley Wells, Director of Communication Strategy
Richard Ely, Associate Director of Communication Strategy
Damara Dikeou, Social Strategy Director
Khadija Karodia , Social & Content Strategist
Sam Evans, Media Supervisor
Niko Santore , Media Planner
Evan Zelermyer, Studio Manager
Adrian Hernandez , Senior Producer
Dana Canneto , Senior Print Producer
Katherine Alders, Brand Supervisor
Olivia Ison, Brand Manager
Lindsey Fitch, Director of Project Mgmt
Tamika Knight, Director of Business Affairs

Quan Media Group

Epoch

Our competition was the verb of the category and we couldn’t outspend them, we had to outsmart them. We identified an audience the rest of the category ignored, which led to our insight: Zelle® is the P2P payment service our audience always wanted, but didn’t know they already had. With a campaign focused on educating our audience on the benefits of Zelle® we increased product understanding by 43% and consideration for the brand by 25%. Ultimately, our campaign helped Zelle® achieve its business goal of increasing transactions by over 50%.