General Motors

McCann Worldgroup *Lead Agency

Laura Simpson, Chief Intelligence Officer, President of MW Truth Central
Elly Dembo, VP, Director of Quantitative Research MW Truth Central
Theis Anderson, Global Strategist
Jess Francis, Senior Global Strategist, UX and Design

McCann Detroit

Dave Paxton, SVP Account Director
Brad Emmett, Chief Creative Officer
Chuck Meehan, Co-chief Creative Officer
Vijay Patil, Creative Director
Hafeez Saheed, Executive Integrated Producer
Samer Ajluni, Sr Business Manager

Commonwealth // McCann

Francheska Gjeloshaj, Senior Strategist
Diana Ceausu-Caverly, Global Chief Strategy Officer
Stacy Swann, Director, Business Affairs
Paula Price, Senior Talent Manager

Weber Shandwick

Steve Janisse, EVP Client Experience
Benjamin Klein, SVP Platform Strategy
Tony Kause, Group Creative Director

CARAT USA Inc.

Kaitlin Freer, VP, Director
Francesca Garippa, Associate Media Director
Mary Angott, VP Director, Content

We've all seen safety messages like ‘don’t text and drive’ and ‘keep your eyes on the road’. It’s easy to tune out these messages and forget what’s at stake–our Future of Safety research provided General Motors with a fresh, human lens on safety that helped address the real problem: that no feat of safety engineering is a match for drivers who feel mentally unsafe. The research helped GM launch its ‘most advanced safety feature’—screaming—to disrupt dangerous driving narratives on TikTok, and helped transform their safety culture to be truly human-first.