Mizkan

Megan Frank, SVP Marketing
Sue Lai, Senior Brand Director
Koichi Yuki, CEO
Diego Palmeri, President & Chief Operating Officer
Soledad Querol , Director, Insights & Analytics
Eric Dodge, Senior Brand Manager
Erin Cruz, Senior Associate Brand Manager
Deborah Cross, Director, Communications

Digitas *Lead Agency

Rob Tripas , SVP Production
Tim Mattimore , EVP, Executive Creative Director
Brian Trecka, VP Creative Director
Eric Burshiem, Associate Creative Director
Peter de Guzman , Senior Art Director
Caitlin Cody, SVP Brand Strategy
Alycia Hamilton, SVP Group Account Director
Priya Wittke, VP Account Director
Morgan Carroll, President, Chicago and West
Atit Shah, EVP Chief Creative Officer, North America
Marlon Pineda, Associate Director, Business Affairs
Tasha Royzina, VP Group Director, Buisness Affairs
Yvonne Pak, VP Project Management
Ashley Wermager, VP Project Management
Amy Parkins, Manager, Project Management
Chelsea Real, VP Social Strategy
Alex Englehart, Senior Social Strategist
Ann-Marie Bagge, Social Strategist

EDGE Marketing

Justin Hiew, ACD
Marsha Elbourne, CD
Amanda Metz, VP Account
Patrick Laros, Senior Director, Planning

Hill+Knowlton Strategies

Carolyn Cox, SVP, Digital Planning+ Optimization
Itzel Garcia, AM, Digital Planning + Optimization,

Mindshare

Christine Bajuyo, Senior Partner, Managing Director,
Francia Miller, Senior Partner. Client Investment Lead
Andrea Lamb, Digital Investment Manager
Kari McTaggart , Senior Partner, Managing Director

World War Seven

Mark Potoka, Director
Josh Ferrazzano, EP
Megan Pfaffenroth, Head of Production
Matt Spicer, Director

After falling from #1 in 2018, RAGÚ struggled to regain its lead in the face of ever-growing competition and softening brand attributes. The brand needed to increase top of mind awareness, consideration and grow positive consumer perceptions in order to stay relevant. The launch of the Cook Like A Mother campaign increased RAGÚ’s sales by 2%, increased unaided awareness by 3 points and consideration by 9 points, and the brand saw notable, positive increases across key attributes including trust, taste and quality.