CLIENT
argenx
Katrina Sergeev Gary, Senior Director of Patient Marketing and Engagement
Alyson McNamara, Associate Director of US Patient Marketing
Lindsay Tatnall, Associate Director of US Patient Marketing
Shikhar Agarwal, Vice President, Head of US Marketing
Rebecca McLeod, General Manager, US, argenx
AGENCY
closerlook, a part of Fishawack Health *Lead Agency
Marisa Gurvoski, Account Director
Will Ivancic, Sr. Project Manager
Maya Givon, Project Manager
Carolyn Kuhn, Sr. Account Executive
Tracy Swenson, Sr. Project Manager
Sara Devine, Head of Media
Katie Kimbrough, Executive Director, Project Delivery
Binish Khan, VP, Technology
Amy Tews, Art Director
Amy Darling, Sr. Digital Marketing Ops Director
Nicole Ngo, Art Director
Martha Villegas, Sr. Production Manager
Tim Ramey, Director, Digital Design and UX
Mackenzie Nickens, Associate Director, Project Delivery
Andy Prahin, Creative Director
Zulema Ortega, Sr. Front End Engineer
Stephen Montague, Lead Business Analyst
Suzanne Claussen, Sr. Editorial Director
Cavya Sharma, Associate Director Engagement Strategy
Nicole Kurz, Sr. Director Engagement Strategy
Chelsea Patton, Group Account Director
Jon Sarmiento, Creative Director
Dan Morill, Creative Director
Princeton10
Snow Companies
mind + assembly
Syneos Health
SUMMARY
To successfully launch VYVGART, a novel treatment for generalized myasthenia gravis, argenx needed to overcome complacency, elevate expectations and create urgency among patients and HCPs. gMG patients are often resigned to their quality of living, making them reluctant to seek changes for fear of worsening symptoms. To infuse patients with the possibility to live normal lives, ignite hope, and inspire discussions with their HCPs, VYVGART’s “Picture Your Life in Motion” campaign worked to validate, motivate and quickly establish category leadership, resulting in unprecedented awareness and intent, and surpassed sales goals.
