Jack in the Box

Ryan Ostrom, Chief Marketing Officer
Sheena Dougher, VP of Marketing & Communications
Morgan Higgins , Director of PR + Social
Daniel MacDonald, Director of Media
Jason Climaco , Media and Comms Manager

TBWA CHIAT DAY LA *Lead Agency

Jason Karley , Executive Creative Director
Jeremy Davis, Group Strategy Director
Alison Kaplan, Group Brand Director
Stephanie Ehui, Head of Connections
Bert Marissen, Creative Director
Jeff Okeefe, Creative Director
Aubrey Larson, Associate Producer
Corey Kindberg, Strategy Director
Christina Gocoglu, Management Supervisor
Allison Fasano , Business Affairs Director
Hannah Schweitzer, Strategic Planner
Dessiah Davis , Director of Traffic Operations
Shubha Chakravarty , Project Manager
Marcela Carbajal, Account Executive
Patrick Rust, Connections Director
Dena Moore , Executive Producer
Nat Wilkes, Digital Producer
Josh Brinkmann, Senior Data Strategist
Lea Johnson , Data Director
Robin Rossi , Director of Business Affairs

Collier Simon

Kacey Mitchell, Account Director

Carat

Connor McKinney, Sr. Director Planning and Strategy
Shana Kohen, EVP, Managing Director

Small Girls PR

Dustin Sveum, SVP, Brand Communications

Limited time offer campaigns in the QSR category usually focus on product and rarely build brand. In our case, the Return of Mark Hamill heralded a new era for Jack in the Box while also driving significant sales of limited time products. By taking inspiration from the brand’s real deal legendary past, we brought back our most famous (and famously fired) employee to highlight the return of fan favorite foods. With a little help from the original Jedi Knight, our campaign moved product and took culture and consumers by storm.