Eli Lilly and Company

Monica Morales, Senior Director, Multicultural Marketing
Lina Polimeni, Associate VP – Head of Media
Amber Graddick, Associate Director, Multicultural Consumer Marketing
Daisy Quintana, Account Supervisor

ALMA DDB. *Lead Agency

Luke Roberts, Sr. Strategic Planning Director
Michael Sotelo, VP, Digital Content & Experience
Yeyo Marquez, VP, Director of Production
Monica Marulanda, Executive Creative Director
Madeline Perez-Velez, Group Business Director
Luis Puerta, Lead Creative
Sabrina Paz-Riesgo, Producer
Michelle Robles, Team Lead – Associate Content Director
Luis Miguel Messianu, Founder & Chairman
Isaac Mizrahi, Co-President & CEO
Alvar Suñol, Co-President & CCO
Angela Rodriguez, SVP, Head of Strategy
Angela Battistini, EVP, Account Management
Michelle Headley, EVP, Operations & Production
Emilia Lora, Art Director
Orlando Velez, Art Director
Carolina Rendon, Account Supervisor

Publicis

Sonia Villalba, SVP, Multicultural Strategy
Victor Marrero, VP, Director of Multicultural Strategy

Trulicity’s Hispanic-specific campaign went beyond cliché pharma lifestyle scenes, delivering original storytelling that emphasized how Trulicity can lower Hispanic Type-2 diabetes (T2D) patients A1-C, and how that is crucial for keeping T2D under control. The campaign addressed proper management of T2D and motivated Hispanic patients to talk to their doctor about trying Trulicity and staying on it. Building on record-breaking growth from a year ago, this culture-first approach exceeded objectives with 32% YOY growth in total prescriptions filled, representing 47% market share and 1.4X faster growth than total market.