AGENCY
Ben Griffiths, Group Creative Director
David Moore, EVP ECD
Chris Battle, Associate Creative Director
Jenn Ulacco, Account Director
Annette Fonte, EVP, Account
Sameer Badruddin, Strategy Director
Oswaldo Sa, Creative Director
Felipe Menezes, Associate Creative Director
Federico Mariani, Creative Director
Dariel Bogota, Motion & Content DesignerNanci Santiago-Meyers , VP Broadcast and Production
SUMMARY
Ohio sports fans were choosing “local” beers, but didn’t know Miller Lite is brewed locally in Trenton, Ohio. There was an opportunity to show local shoppers that Miller Lite is a symbol of Ohio State pride, and it brews the passion, homes and dreams of local sports fans into its beer. Cultivating this connection with the state of Ohio would make Miller Lite truly relevant to Ohio sports fans as a proudly brewed local beer., effectively earning +11pt lift in brand familiarity and +21.8% sales lift in Ohio.¦Ohio sports fans were choosing “local” beers, but didn’t know Miller Lite is brewed locally in Trenton, Ohio. There was an opportunity to show local shoppers that Miller Lite is a symbol of Ohio State pride, and it brews the passion, homes and dreams of local sports fans into its beer. Cultivating this connection with the state of Ohio would make Miller Lite truly relevant to Ohio sports fans as a proudly brewed local beer., effectively earning +11pt lift in brand familiarity and +21.8% sales lift in Ohio.
