Sun-Maid

Harry Overly, Chief Imagination Wrangler (President & CEO)
Fernando Herrera, VP of Imaginarium (VP, Marketing)
Jackie Grazier, Director of Daydreams (Director, Brand Activation)
Clint Goto, Manager of Yumminess (Brand Manager, Core)
Tiffany Allen, Overseer Of Remarkably Delicious Birthday Cake (Sr. Brand Manager, Specialty Portfolio)
Anna Palecek , Director of Snack Fandom (Senior Communications Manager)
Carlos Martinez, Secretary of Snack Gossip (Communications Manager)

quench *Lead Agency

Bill Starkey, Executive Creative Director
Sonya Cooper, Sr. Account Strategist
Sam Renner, Sr. Copywriter
Kyle Waldron, Designer
Matt Campbell, Director of Production
Courtney Bila, Account Strategist
Courtney Skinner, Designer

Havas Media

Kristin Ambrookian, Director, Client Leadership

Havas Formula

Alison Bruder, Vice President

FKB

James Barlow, Owner & CEO

Jeffrey Scott Agency

Cat Figura, Vice President, Accounts
Jessie Irwin, Creative Director

Raisins are a beloved, naturally sweet snack 364 days of the year, but candy rules Halloween. On this night, raisins are deemed a forbidden fruit, the disgrace of trick or treaters’ bags. This Halloween, we redefined spooky and turned Sun-Maid’s worst night of the year into a massive PR opportunity by creating the spookiest raisin house ever—the Sun-Maid Raisin House—in Halloween-obsessed Merchantville, New Jersey. We also extended the experience to audiences everywhere on TikTok. The program received 1.4 billion impressions.