CLIENT
Wendy's
Jimmy Bennett, VP, Media, Social & Partnerships
Lindsay Carolla, Media Manager
Frank Vamos, Director, Brand Communications
Kristin Tormey, Manager, Social Media & Gaming
AGENCY
The Marketing Arm
Mike Lozito, SVP, Account Management
Laragh Gallagher, EVP, Creative
Jeff Woodard, Director, Production
Amy Repice, Sr. Director, Account Management
Heath Heidtke, Sr. Producer
VMLY&R
Ketchum
Kelsey McGovern, VP
Emily Kooistra, Sr. Vice President
Shane Ramsay, Account Executive
Abby Lovett, EVP, Managing Director, Retail
Adult Swim
Jill King, SVP – Marketing and Partnerships
Gill Austin, VP - Creative Director, On-air
Darren Katz, Sr. Manager – Partnership Marketing
Brandon Lively, Creative Director – Design
Trey Wadsworth, Associate Art Director – Design
Meagan Birney, Production Supervisor – Creative Group
Joseph Wathen, Associate Designer – Design
Edward Poole, Sr. Director – Partnership
Chris Hartley, VP – Production, On-air
Vanessa Palacios, Director – Production
Dennis Moloney, Senior Writer/Producer
Luke Rhodes, Writer/Producer -On-air
Sara Hardy, Senior Editor – On-air
Meredith Moore, Senior Editor – On-air
Brent Busby, Composer/Sound Designer – On-air
Michael Cahill, VP - On-air Packaging & Social
Elijah Watkins, Associate Writer/Producer – Creative Group
SUMMARY
Wendy’s sent Rick and Morty fans to another dimension, creating a fully immersive branded on and offline experience to promote the launch of an out-of-this-world breakfast menu and two new custom Coke Freestyle flavors. By seamlessly blending cartoon with reality, Wendy’s created an authentic never-been-done-before drive-thru experience at one LA Wendy’s –renamed Morty’s! - restaurant, complete with special employee uniforms and “Morty’s” food packaging, serving up a ‘Wubba Lubba Grub Grub’ breakfast menu that caused superfans to wait in line for 8+hrs at a time and social conversation to skyrocket.
