AGENCY
Brandon Henderson, Group Creative Director
Marques Gartrell, Group Creative Director
Anastasios Tsitsopoulos, Group Strategy Director
Brandon Pracht , Group Account Director
Marc Duran, Art Director
Lesley Scheuermann, Copywriter
Temma Shoaf, Executive Producer
Cam Cheeks-Lomax, Account Director
Caleb Smith, Group Comms Strategy Director
Chane Rennie, Senior Strategist
Miriam Franklin, Producer
Karla Taveras, Junior Producer
Nikita Coelho, Account Supervisor
Jasmine Williams, Account Executive
Lindsey Timko, Business Affairs Manager
Marshall Roach, Social Strategist
Liz Stefan, Social Strategist
Ciara Dixon, Management Supervisor
Lizzie Manning, Senior Communications Strategist
Mario Williams, Account Executive
Michael Devine, Account Supervisor
Madigan Forbes, Account Executive
ALMA DDB.
Jorge Murillo, VP, Executive Creative Director
Beatriz Quintero, Account Supervisor
IW Group
Heather Hannasch, Creative Lead
Flora Zhao, VP, Client Partner
Burrell Communications
Lisa McConnell, Creative Director
Susan Neeley, Senior Account Executive
Golin
SUMMARY
How does a burger brand compete in the Chicken Wars? It doesn’t. Instead, it focuses on what fans want most - crispy, juicy, tender chicken sandwiches - and connects that to the power of it’s world famous menu.
Leveraging the power of the brand and a singular focus on what chicken fans truly care about, McDonald’s new chicken sandwich quickly became the most popular chicken sandwich in the country.