Frito-Lay North America, Inc.

Ranelle Fowler, Associate Marketing Manager
Ranelle Fowler, Senior Director, Marketing

The Integer Group Dallas *Lead Agency

Ranelle Fowler, Account Supervisor
Ranelle Fowler, Group Account Director
Ranelle Fowler, Senior Director, Insight & Strategy
Ranelle Fowler, Group Creative Director
Ranelle Fowler, Associate Creative Director
Ranelle Fowler, Sr Copywriter
Ranelle Fowler, VP, GCD

D3 *Lead Agency

Ranelle Fowler, VP, Creative & Digital
Ranelle Fowler, CD
Ranelle Fowler, AE
Ranelle Fowler, CW
Ranelle Fowler, Social Strategist

OMD

Ranelle Fowler, Director
Ranelle Fowler, Director
Ranelle Fowler, Associate Director

Genesco USA

Ranelle Fowler, Asst. Manager, Corporate Consulting
Ranelle Fowler, VP, Corporate Consulting

Ketchum

Ranelle Fowler, SVP
Ranelle Fowler, Vice President, Group Manager

Fans were hyped to gather for the 2021 Super Bowl after the 2020 lockdown, but snacks weren’t in on the frenzy; almost half of chip purchases happen on the way to the game. To go from game-time decision to starting lineup, Frito-Lay ran a weekly fourth-quarter, 60-minute $100K sweepstakes—every Playoff game through to the Super Bowl. Star-studded TV spots reminded fans, “Don’t forget the chips,” and a high-energy retail experience got chips in shoppers’ baskets. The program drove significant sales and share—undeniably linking Frito-Lay brands to the occasion.