CLIENT
Indeed
Jennifer Warren, VP, Global Brand Marketing
Carmen Graf, VP, Head of Global Brand Advertising & Media
Matt Cohen, Director of Brand and Advertising
Cliona Hayes, Director, Global Brand & Advertising
Russell Lambrecht, Executive Creative Director
Javier Torok, Executive Creative Director
Khrisana Edwards, Executive Producer
Kezia Koo, Director, US SMB Acquisition (TV, Audio, Direct Mail)
Sumita Balani, Senior Manager, Brand Strategy
Thad Smith, Senior Global Brand Manager, SMB
Charlie Ferguson, Senior Director SMB Marketing • SMB Acquisition
Morgan Ainsworth, Manager, SMB Acquisition TV & Audio • SMB Acquisition
Dan Fogelman, SMB Acquisition
Meg Fee, SMB Brand & Campaign Manager • Global Advertising
Radissen Ramoutar, Global Brand and Advertising Manager • Global Advertising
Kate Eads, Producer
Justin Duck, Marketing Research Senior Specialist • Brand Strategy and Research
AGENCY
Jennifer Warren, VP, Global Brand Marketing
Carmen Graf, VP, Head of Global Brand Advertising & Media
Matt Cohen, Director of Brand and Advertising
Cliona Hayes, Director, Global Brand & Advertising
Russell Lambrecht, Executive Creative Director
Javier Torok, Executive Creative Director
Khrisana Edwards, Executive Producer
Kezia Koo, Director, US SMB Acquisition (TV, Audio, Direct Mail)
Sumita Balani, Senior Manager, Brand Strategy
Thad Smith, Senior Global Brand Manager, SMB
Charlie Ferguson, Senior Director SMB Marketing • SMB Acquisition
Morgan Ainsworth, Manager, SMB Acquisition TV & Audio • SMB Acquisition
Dan Fogelman, SMB Acquisition
Meg Fee, SMB Brand & Campaign Manager • Global Advertising
Radissen Ramoutar, Global Brand and Advertising Manager • Global Advertising
Kate Eads, Producer
Justin Duck, Marketing Research Senior Specialist • Brand Strategy and Research
SUMMARY
Three words have shaped the world of work: The Great Resignation. It was coined to describe the staggering wave of people quitting their jobs. But for businesses, it has been “The Great Small Business Crisis,” as staffing became a critical issue. Amid this unparalleled tumult, we launched “I Need Indeed” to position Indeed’s resources as help on their road to recovery. It grew lower-funnel new spending advertisers by a stunning 107%, while also cementing Indeed’s brand leadership by adding +5% in unaided consideration and +7% in brand of choice.
