CLIENT
Spectrum Brands
Stephen Schwallie, Division Vice President, Global Marketing
Lacey Ebert, Senior Director of Marketing
Kelly Schumaker, Brand Manager
Katie Kanzler, Assistant Brand Manager
Stacy Warner, Director Shopper Marketing
Mo Perry, Digital Marketing Manager
Dalal Badran, Associate Digital Marketing Manager
AGENCY
Ross Bradley, Creative Director
Jeremy Hagen, Associate Creative Director
Mike McCormick, Chief Creative Officer
Jon Hansen, Creative Director
Tracy Sykes-Long, Account Director
Patty Ivey, Producer
Christy Bockler, Senior Media Strategist
Laura Duplain, Director of Account Management
Andrew Dauska, Chief Executive Officer
Sarah Clute, Assistant Account Executive
Becca Van Ess, Project Manager
Angela Biebel, Director of Strategy
Marrissa Scully, Motion Graphic Designer
Patrick Jones, Production Designer
Marquita Parker, Digital Producer
Ashley Jones, Proofreader
Linda Larrigan, Media Specialist
Ash Warren, Developer
Coolfire Studios
Brent Johnson, Audio/Music
Cody Stokes, Director
Dan Gartner, Producer
David Johnson, Executive Producer
Kevin Johnson, Senior Editor & Colorist
Patrick Vaughan, Editor
Libbe Taylor
Martha Carerra, Account Director
Brian Eng, Account Supervisor
SUMMARY
Significantly outspent by the category leader, Cutter Insect Repellent punched above its weight with a full-funnel integrated media plan and fresh, time-resonant messaging targeting battle-tested moms. The goals were to demonstrate the immediate impact of ad investments and create a virtuous cycle of success. The result: strong YOY sales and growth 2x faster than the category.