P&G Gillette Venus

Anthony van Dijk, Senior Brand Director
MyAnh Nghiem, Communications Director
James Pooley, Brand Building Integrated Communications
John Claughton, Brand Vice President
Ryan Parker, Brand Director
Alexander Prounis, Senior Brand Manager

Grey New York *Lead Agency

Suzanne Ayello, EVP/Global Account Director
Stephanie DiMilia, VP/Global Account Director
Javier Bonilla, Global Executive Creative Director
Rebecca Flinn, Creative Director
Jhanell Biggs, Senior Planner
Justine Armour, Chief Creative Officer
Madeleine DiGangi, Associate Creative Director, Copywriter
Lexi Rodriguez, Senior Art Director
Bevan Mahaney, Creative Director
Shelby Issersohn, Senior Project Manager
Tony Lederer, Executive Strategy Director
Taylor Mclean, Senior Planner
Charlotte Jenkins, Account Executive
Emma Olender, Senior Account Executive
Ellen Clark, Assistant Account Executive

Marina Maher Communications

Danae Danta, GSVP
Abbey Scalia, VP

Carat

Gretta Carlson, VP, Planning

Strange Beast

Kitty Turley, Executive Producer
Kitty Turley, Producer
Kitty Turley, Director
Kitty Turley, Animator
Kitty Turley, Animator
Kitty Turley, Animator
Kitty Turley, Animation Assistant
Kitty Turley, Animation Assistant
Kitty Turley, Animation Assistant
Kitty Turley, Animation Assistant
Kitty Turley, Compositor

Townhouse

Victoria Najmy, Associate Integrated Producer
Natasha Howell, VP, Head of Talent
Tim O'Shea, Associate Integrated Business Manager
Kurt Steinke, Music Producer
Keira Rosenthal, VP, Executive Producer

Venus was launching a product for an area people don’t talk about (that’s also heavily censored): the pubic region. In doing so, we rejected conventions and found a clever solution working around the infinite rules shaming and gatekeeping the female pubic area. Our use of song to dispel the notion that “pubic” is a raunchy word initiated an overdue conversation around normalizing correct anatomical language, all while going viral & garnering Venus’ highest earned media results. Our Pubic Hair and Skin line doubled its sales goals.