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General Mills Box Tops for Education
The Best Year Starts Here

RAN IN: United States

CLIENT
General Mills

Taryn Beck, Sr. Manager Customer Marketing
Larissa Starkweather, Brand Experience Planner
Kelly Lindberg, Partnerships Lead
Lilly Moeding, Brand Experience Manager

AGENCY
VMLY&R Commerce *Lead Agency

Emma Huett, Account Supervisor
John Trinh, Sr. Art Director
Nathan Morales, Associate Creative Director
Hannah Brunner, Vice President, Account Services
Katrina Berberick, Director, Commerce Strategy
Amanda Blake, Sr. Copywriter
Emily Lemmens, Project Manager
Frank Stegmaier, Vice President, Creative
Andrew Bowsher, Sr. Copywriter
Matt Larsen, Director, Strategy
Addison Lebeau, Strategist
Tucker Risom, Associate Director, Data & Innovation
Aqib Khayer, Analyst
Manuel Borde, CCO
Tony Ciresi, SVP, Account Management


Walmart Connect

Erika Benford, Team Lead, Food & Pet


LeBron James Family Foundation



Mindshare United States


Elana Cocke, Associate Director


SUMMARY

General Mills, Box Tops for Education, and the LeBron James Family Foundation teamed up to help Walmart make the 2021 back-to-school season the “Best Year Ever.” A three-part social content series featuring LeBron James showcased our commitment to supporting diversity in the classroom and called shoppers to store with an enticing Box Tops offer. While our message drove sales that surpassed pre-pandemic levels, our most rewarding result was the impact Walmart shoppers had on local communities and schools in need across the country.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. – Mobile,Digital Mktg. – Programmatic Display Ads,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Events,Interactive / Website / Apps,Public Relations,Radio,Retail Experience: In Store,Influencer / Key Opinion Leader

Language: English