Walgreens

Jennifer Peelle, Senior Director, Media Strategy & Planning
Luke Kigel, Vice President, Integrated Media & Head of Walgreens Advertising Group
Erika Grinius, Senior Manager, Media Strategy & Planning
Pat McLean, Chief Marketing Officer
Laurie Blair, Vice President, Brand & Product Marketing
Rachel Bappert, Senior Marketing Manager
Samantha Okasinski, Senior Marketing Manager

The Pharm Global *Lead Agency

Ryan Shaw, Group Media Director
Mebrulin Francisco, Senior Vice President, Data and Audience Enablement
Mari Docter, Audience Strategy & Enablement
Jessica Ware, Director of Media Planning
Morgan Gozdecki, Associate Media Director
Sara Buckle, Senior Associate, Media Planning
Kristal Herr, President, U.S. Market
Julie Hoffman, Group Director, Strategy & Insights
Rachel Riggs, Senior Manager, Strategy & Insights
Rujuta Gandhi, Director of Strategy & Insights
Mike Siska, Executive Director, Strategy & Insights
Mel Routhier, Chief Creative Officer
Todd Brusnighan, Group Creative Director
Mike Ackerman, Creative Director
Matt Bush, Associate Creative Director, Copy
Sarah Berkley, Associate Creative Director, Art
Kendall McDougal, Account Director
Kelli Marcin, Account Manager
Susana Santacoloma, Group Director
Carolina Rodriguez, Account Executive
Jorge Brieva, Senior Copywriter
Emily Esparza, Group Director, Strategy & Insights
Himanshu Sharma, Global Director, Data & Programmatic Strategy
Lindsey McGougan, Performance Media Director
Woody Meachum, Managing Partner, Director, Analytics
Sean Krattli, Group Director, Global Platform & Data Strategy
Chris Hopkins, Managing Partner, Group Director, Data & Analytics
Natalie Smith, Managing Director

Choreograph

Assia Abada, Senior Vice President, Data Science Strategy

When the COVID-19 pandemic hit and vaccines became available, Walgreens faced its largest immunization challenge yet: administer 30M vaccines. There were many complexities to navigate – differing consumer eligibility, opinions, and misinformation surrounding the vaccine. Walgreens created a custom “Vaccine Readiness Data Model” to predict individuals most likely to want a vaccine before seeking one out. The model scored prospects, considering behavioral, cultural, and geographical factors affecting vaccine uptake. Based on vaccine readiness, people were dynamically served relevant messages, playing a critical role in administering 34.6M COVID-19 vaccines at Walgreens.