Ford

Andy Georgescu, Marketing Director
David Finnegan , Senior Brand Content Manager
Erica Martin, Marketing Manager

Wieden + Kennedy *Lead Agency

Alix Toothman, Group Strategy Director
Eric Helin, Creative Director
Stuart Jennings, Creative Director
Mike Welch, Group Account Director
Jonathon Sadlowe, Comms Strategy Director
Anwar Warner, Senior Social Strategist
Jamie Robinson, Management Supervisor
Alex McClelland, Art Director
Jake Thompson, Copywriter
Brock Kirby, Copywriter
Boris Opacic, Art Director
Adam Crouch, Copywriter
Ava Rant, Senior Producer
Alex Danks, Case Writer
Yann Samuels, Director Of Project Management

Mindshare

Nicole Mulvaney, Associate Director, Branded Content
Valerie Degenhardt, Associate Planning Director

VMLY&R

Kariann Prozniak, Connections Director Social Strategy
Jake Bley, Connections Director Social Publishing
Louis Bilotta, Connections Supervisor
Bretlyn Royce, Senior Connections Manager
Becks Davis, Connections Supervisor Social Content
Michelle Toma, Senior Account Manager
Beth Hamble, Executive Creative Director
Todd Ruthven, Art Director
Curt Jackson, EVP, Managing Director
Dan Weber, Copywriter

UniWorld Group

Tischen Franklin, Creative Director Design
Nigel James, Group Account Director
Nifateria Marshal, Account Director
Harold Tamara, Group Director Production & Studio Services
Thomas Luke, Director Strategic Planning

Zubi

Henry Gomez, VP, Strategic Planning
Jason Benedict, Account Supervisor
Iván Calle, VP Creative Director
Jorge Jacome, Creative Director
Melina Acevedo, Broadcast Producer

Ford had the ambitious goal of challenging Jeep’s total dominance in off-road SUVs. To do this, Ford brought back the Bronco brand as a family to match up against Jeep’s lineup. Ford revealed the new Bronco family in July 2020, but while the Wrangler-competitor version of Bronco got huge press and reservations, the smaller Cherokee-focused Bronco Sport was largely ignored, stuck in the shadow of its sibling. We needed to help Bronco Sport grab attention and share from Cherokee. We accomplished both, growing Sport’s awareness and overtaking Jeep Cherokee’s share.