AGENCY
Taylor Wiegert, VP, Planning Director
Stuart Hayhurst, Senior Planner
Mik Maniluk, Creative Director
Gillian Merrill , Group Account Director
Rahim Masunu, Senior Art Director III
Garrick Sheldon, Senior Copywriter III
Dave Ashton, Senior Copywriter III
Adrienne Daniel, Senior Producer
Rachel Bensinger, Junior Producer
Elizabeth Paul, Chief Strategy Officer
Ashley Davis Marshall, Executive Creative Director
Britta Dougherty, Global Managing Director
Pamela Mahan, Executive Content Producer
Ethan Fialk, Copywriter
Emily Delius, Art Director
Cameron Higginbotham, Copywriter
Lex Cabrera, Senior Art Director
Adam Goffstein, Senior Copywriter
Doug Zanger, Executive Creative Director
Danny Robinson, Chief Creative Officer
Natalie Meyer, Senior Project Manager II
Katie Hanson, Senior Project Manager
Drew Corrigan-Nunez, Senior Social Media Manager
Samad Hussain, Account Supervisor
Jesse Lane, Art Director
Gabe Davis, Social Media Manager
Dusty Slowik, SVP, Director of Business, Legal and Financial Affairs
Michelle Fink, Senior Business Affairs Manager
SUMMARY
AXE was once iconic, and its effect was relevant. But culture moved on and left AXE behind. After years of declining sales and penetration, Axe went back to its roots with a fresh take on attraction inspired by the open, inclusive, exciting attraction playground ushered in by Gen Z and a simple idea that when you smell good, life opens up a world of possibilities. The New Axe Effect made the brand relevant to a new generation and grew sales and penetration after nearly a decade of decline.
