CLIENT
Tyson Foods
Derek Jackson, Brand Manager
Derek Jackson, Brand Manager
Amanda Keedy, Director Marketing – Retail Branded Bacon
AGENCY
Dave Loew, Executive Creator Director
Isaac Pagan, Executive Creator Director
Chris Petersen, Associate Creative Director
Seth Mollerup, Associate Creative Director
James Hidden, Managing Director
Arianna Coxe, Account Director
Meg Crawford, Associate Strategy Director
Mackenzie Schumann , Producer
Anca Rhone, Group Strategy Director
Mindshare
Bobby Laing, Director, Media
Nicole Sborz, Group Director, Search & Social
Don Mpindi, Associate Director, Search & Social
Katie DeRose, Associate Director, Search & Social
SUMMARY
Wright Brand Bacon has been making bacon the same way for 100 years. While we’re loved by an older audience, to further grow, we needed to shed our “old school” reputation and find relevance with a younger consumer. To do that, we went beyond our historic advertising approach to speak to an audience that increasingly rejects traditional ‘ads’. Enter Bacon Beats - a one-of-a-kind vinyl record – something just as cool and classic like us.
