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Cadillac
The Art and Science of Anticipation

RAN IN: United States

CLIENT
Cadillac

Kate Wonsul, CRM and Audience Manager
Marcie Perez, AD, Cross Channel Strategy and Activation
Deana Alicea, Business Planning Manager

AGENCY
MRM Detroit *Lead Agency

Laura Quinn, VP, Account Director
Adrienne Coletti, Management Supervisor
Emily Juszkowski, Account Supervisor
Renee Triemstra, VP, Strategy Director
Caitlin Pasqualone, Creative Director
Nikki DuJardin, Senior Writer
Tia Perry, Senior Art Director
Meghan Carey, Account Supervisor
Cathy Humenik, VP, Group Account Director
Tamy Harms, President
Colleen Hill, VP, Creative Director
Darren Cutlip, Associate Creative Director
Jeff Cruz, EVP, Chief Creative Officer
Clark Attebury, Senior Producer
Ally Young, Analyst
Mark Rebhan, EVP, Director of Strategy
Nick Gentile, Senior Strategist
Terese Anselmi, CRM Asst. Manager


SUMMARY

How do you keep people interested and engaged in the time between reveal and availability? It's all about the art and science of anticipation.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Email/Chatbots/Text/Messaging,Digital Mktg. – Long Video (3+ min.),Direct Mail,Interactive / Website / Apps

Language: English