Procter & Gamble

Angelica Matthews, Senior Brand Director, NA Air Care
Justin Longworth, Brand Director, Febreze NA Design
Eugene Suk, Brand Director, Febreze NA Delivery
Marc Villegas, Senior Brand Director, Brand Strategy and Advertising
Guerin McClure, Brand Vice President
Paul Chick, Director, Advertising Production, NA Fabric Care & Baby Care
Connor Nickell, Senior Brand Manager, Febreze NA
Mike Mohr, Senior Brand Manager, Febreze NA
Stacey Lipe, Air Care Consumer Market Knowledge
Jen O'Quinn, Design Director
Keith Cannon, Senior Scientist

Grey Advertising *Lead Agency

Margaret Russo, Group Creative Director
Marissa Kramer, Associate Creative Director
Katie Pembaur, Director, Strategy and Planning
Marge Mikolajewski, VP, Account Director
Emily Fague, Account Supervisor
Alison Homan, Integrated Producer
Debby Reiner, President, Global Clients and Business Leadership
Christopher Reintz, Chief Client Officer
Mercedes Campos, EVP, Global Account Director
Sarah Medley, VP, Operations
Lee-Ann Hall, Senior Project Manager
Adam Kahn, Chief Creative Officer
Mark Van Patten, Art Director
Thomas Hynes, Copywriter
Katy Koetting, Designer
Lillie Kmetz, Senior Strategist
Sheri Lutz, VP, Head of Production Operations
Ryan Spalazzi, SVP/Head of Content

Integer

Wendy Winter, Vice President, Business
Lauren Hendricks, Senior Strategist
Anne Macomber, Group Creative Director

Quigley Simpson

Ashley Smith, VP, Planning and Strategy
Art Binder, Director, Programmatic
Anna Murata, Media Supervisor

Landor & Fitch

Noelle Flood, Global Executive Director, Consumer Brands
Olivia Solomon, Senior Strategist
Ed Sarge, Implementation Director

M Booth

Jessica Scherl, Vice President / General Manager
James Spector, Senior Vice President

Febreze knew they had a better plug than their competition, but struggled to convince skeptical buyers. Through research, Febreze found that by showing their plug’s micro-chip technology and its superior scent experience, people really wanted to try it. So, Febreze launched their new plug like a tech product, showing off the Fade Defy Technology and its micro-chip across all touch points. Febreze’s campaign far exceeded sales growth expectations and overtook their key competitor to grab the #2 spot in the category.