State Street Global Advisors

McCann New York *Lead Agency

Daniel Lammon, VP, Strategy Director
Peter Powell, SVP Group Creative Director
Gene Campanelli, SVP Group Creative Director
Will Zweigart, VP Communications Strategy Director
Rob Rawley, EVP Global Account Director
Amber Greenwalt, SVP Executive Account Director
Cheryl Edwards, Account Director
Catherine Peta, Sr. Account Executive
Nathy Aviram, Chief Production Officer, McCann and Craft North America
Donna McCracken, SVP Executive Integrated Producer
Deb Archambault, Executive Producer
Leo Billard, SVP, Group Creative Director
Jordan Kramer, SVP Group Creative Director
Eric Silver, Chief Creative Officer

Fundamental Media

Daniel Kaepplinger, Account Director
Dan Peznola, Sr. Account Manager

Investors had long ignored mid-caps even though they outperform small and large-caps. By recognizing a new breed of investor was more focused on narrative than financials, we realized what mid-caps needed was a story investors could rally around. But our story needed to be built on substance over hype. Mid-caps make up the heart of the American economy. They drop less and recover faster from market crashes. With a healthy dose of American pluck and grit, “The Resilient Ones” motivated thousands of investors to explore what mid-caps had to offer.