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OREO
OREO Stuf Scan

RAN IN: United States

CLIENT
Mondelez International

Stephen McGowan, RVP, Shopper Marketing & Strategic Partnerships

AGENCY
VMLY&R Commerce United States *Lead Agency

Lauren Blass, Vice President, Client Engagement
Jowita Kostek, Creative Director
Jeremy Ruiz, Vice President, Group Creative Director
Manuel Borde, Global Chief Creative Officer
Oswaldo Sa, Group Creative Director
Federico Mariani, Creative Director
Alberto Triana, Creative Director
Kevin Frank, Creative Director
Lucas Pimenta, Motion Graphic Designer
Will Wilson, Creative Director
Chad Ingram, Executive Creative Director
Yue Yu, Account Executive
Tony Brost, Associate Account Director
Charlotte Thomas, Sr. Project Manager
Erin Sweeney, Group Creative Director


SUMMARY

OREO Cookies sought to take back its iconic black and white colorway through an AR experience that invited Guests to scan black and white colors to unlock a Circle offer on OREO Cookies. The program grew OREO Cookie sales at Target +6.4% vs. PY and share +0.4%. Overall cookie category sales increased +7.5% and share grew +0.2%.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. – Mobile,Digital Mktg. – Social: Paid,Interactive / Website / Apps,OOH – Billboards,Sales Promotion, Couponing & Distribution

Language: English