CKE Restaurants, Inc.

Patty Trevino, SVP, Marketing
Ben Miller, Sr. Director, Brand Strategy & Insights
Meredith Martin, Director of Marketing Communications and Advertising
Chad Crawford, Chief Brand Officer

72andSunny *Lead Agency

Gabo Curielcha, Creative Director
Ana Bermudez, Director of Brand Management
Jessica Mendoza, Group Strategy Director
Justine Basil, Strategy Director
Ashley van der Laan, Connections Strategy Director
Connor Gomez, Sr. Film Producer
Whitney Yando, Senior Copywriter
Julia Lafferty, Group Producer Director
Brett Edgar, President
Carlo Cavallone, Global Chief Creative Officer/Partner
Bryan Rowles, Executive Creative Director

To launch an extravagant burger during a global recession we leaned into the FOMO economy and made our new Prime Rib menu feel like an investment opportunity of a lifetime. The Prime Rib Venture was opened to a limited number of investors which helped get people talking and wanting in on the Prime rib action. The results? Recruiting a small population of Prime Rib investors had a huge ROI across brand sales contributing to a 130% spike for Hardee’s and 57% spike for Carl’s Jr.