CLIENT
El Pollo Loco
Bernard Acoca, CEO
Andy Rebhun, Chief Digital Officer
Rachel Robinson, Senior Manager, Loyalty
Patrick Benson, Social Media Lead
AGENCY
Andrew Carlson, Chief Experience Officer
Martin Anderson, VP, Experience Strategy
Isabel Kantor, SVP, Technology
Eric Leighton, Associate Creative Director
Danny Rosenberg, Senior Copywriter
Kathleen Bryan, Senior Creative Technologist
Brock Pisciotta, Associate Creative Director
Laura Rodriguez, Associate Delivery Manager
Mackenzie Khristov, Delivery Director
Rachel Pomeroy, Delivery
Catherine Asseily, Senior Strategist
Kate Griffin, Account Director
Jake Boeve, Senior Designer
SUMMARY
April 1st was National Burrito Day, and like every Mexican restaurant, El Pollo Loco wanted to drive sales with discounted burritos.
Unfortunately, National Burrito Day was one of the countless marketing-created holidays that nobody actually celebrates or cares about.
In order to avoid an eye-roll from our audience, we had to wink, and pretend to take the holiday seriously. Very seriously.
Leaning into the pomp and circumstance befitting traditional holidays, we helped EPL make National Burrito Day worth celebrating, all while driving the highest sales day in company history.
