Porsche Cars North America, Inc.

Cramer Krasselt *Lead Agency

John McKenzie, Associate Creative Director
John Doessel, Associate Creative Director
Rob Hayashida, Senior Digital Producer
Stuart Ashner, Content Producer
Ashley Stevens, VP, Account Supervisor
Jackie Livingston, Account Supervisor
Kendall McDougal , Account Supervisor
Maria Frost, VP, PR/Social Director
Kit Loughran, PR/Social Supervisor
Christina Stopka , PR/Social Senior Manager
Marshall Ross, Vice Chairman, Chief Creative Officer
G. Andrew Meyer, SVP, Executive Creative Director
Conn Newton , Creative Director
Rick Standley, Creative Director
Jon Podulka, Senior Copywriter
Kari Grundman, Senior Art Director
Chris Hanley, SVP, Group Account Director
Mindy Kearns, Senior Campaign Manager

PHD

Porsche owners are 54+ and affluent. To maintain its success, Porsche needs to reach younger audiences where they’re at while building a relevance that inspires them to be a future Porsche owner. Enter “Icons of Fast,” limited-edition sneakers inspired by the Porsche 911 and released in a 2.7-second (the time a 911 goes 0 to 60 mph) pre-sale. Hyped across social media, we sold out and reached our target like never before. By giving them a piece of Porsche history to own, we’ve secured the next generation of Porsche owners.