CLIENT
Bank of the West
Pedro Mascaro, Head of Brand, Advertising & Sponsorship
Greg Comolli, VP, Advertising PartnerBen Stuart, CMO
Kirk Copeland, VP, Principle Marketing Lead, Retail Banking
Leslie Nuccio, SVP earned media
Pamela Chau, VP, Digital Marketing
Emily Iwan, VP, PR
AGENCY
Roger Baran, VP, EDC
Rosana Mojica, Designer
Julie Liss, VP, CSO
Matt Cloud, Strategy Director
Raquel Cucurella, Sr. Account Director
Elena Kjos, Account Supervisor
Jose Molla, Co-Founder/CCO
Luis Montero, President
Wavemaker
Marko Polovina, Senior Associate, Digital Investment
Cindy Suen, Associate, Digital Investment
Jim Bourke, Manager, Data Sciences
Esther Tu, Analyst, Data Sciences
Razorfish
Patrick Murphy, Associate Media Director
Elizabeth Hall, Media & Search Supervisor
Derek Giebler, Senior Media Planner
Kaeli Lynam, Senior Account Manage
Dawn Siegel, Media Account Supervisor
Neha Jagtiani, Senior Account Director
SUMMARY
Drowned out by other banks focused on a short list of offerings—convenience, service and low fees—Bank of the West tapped into a growing desire for brands who put principle alongside profit. The 1% for the Planet Account created the ultimate proof of the banks’ values—the only bank account that helps everyday people take climate action. This first-of-its-kind account drove the highest consideration levels in Bank history, and achieved 139% of sales goals even through the depths of the pandemic.
