AGENCY
John Norman, Chief Creative Officer
Lewis McVey, Group Creative Director
Amy Merchant, Managing Director
Veronica Padilla, Head of Design
Leah Hattendorf, Group Planning Director
Catherine Hudon, Senior Integrated Producer
Scott Bartosiewicz, Account DirectorMiles Beauseigneur, Sr. Art Director
Mishal Jagjivan, Senior Copywriter
Estella Xian, Designer
Jonathan Schultz, Strategy Director
Casey Carpenter, Strategy Director
Anna Bosacker, Account Executive
Jeanne Wu, Operations Lead
Melinda Michaud, Senior Project Manager
Andy Cross, Senior Project Manager
Lara Drew, Director of Business Affairs
Ariana Delfini, Senior Copywriter
Ashley Vanasse, VP, Directior Connections Planning
Cammy Keiler, SVP, Group Leader
Kristen Ziaks, VP Director, Comms StrategyJulia Congdon, Associate Director, Connections Planning
Angela Pitsoulakis, Planner, Connections Planning
SUMMARY
In 2020, we were all asking tough questions about our world, our biases, who gets to participate in life’s best things. In real estate, we saw a reckoning that discrimination in housing – and the disparities it creates – is alarmingly real.
It became clear that an advertising campaign would not be enough to make a difference. We needed to move beyond awareness and create a campaign to inspire tangible action. We embraced cultural fuel around fair housing and translated it into real actions from the world’s largest trade association.
