FanDuel

Mike Raffensperger, CMO
Steve Giraldi, ECD
Simon Kennedy, VP Communications & Brand Strategy
Kelley Walker, VP Integrated & Product Marketing
Keith Wasser, Associate Creative Director
Edgar Gallardo, Associate Creative Director
Lindsey Cook, Creative Operations Manager

BBH New York *Lead Agency

Rafael Rizuto, CCO
Jonathan Mackler, ECD/Head of Creative
L Parker Barum, Managing Partner
Shana Honig, Account Director
Tom Callard, Head of Planning
Helene Dick, Strategy Director
Scott Cooney, Creative Director
Diego Fonseca, Creative Director
Steve McElligott, Creative Director
Jerome Marucci, Creative Director
Lukas Weber, Brand Designer
Dylan Roley, Account Supervisor
Brooke Kaylor, Head of Production
PhilipShipley, Senior Strategist
Dylan Fauss, Strategist
Librado Sanchez, Head of Business Affairs

Arts & Sciences

This is about the most seismic shift in sports since the arrival of broadcast television. A high tech, high stakes race to claim market share in the newly legalized category of online sports betting during the NFL's 2020 season.  While our competitors filled the airwaves with in-your-face advertising, macho voice overs, platinum blondes, million dollar winners and high adrenaline challenges to fans to “prove themselves”, FanDuel took another tact entirely, proving you don’t need to be the loudest to be the most effective.