Reddit

R/GA California *Lead Agency

David Corns, SVP, Managing Director
Ellie Bamford, VP, Head of Media
Yael Cesarkas, VP, Executive Strategy Director
Chris Polychronopoulos, Executive Creative Director
Bryan Gregg, Executive Creative Director
Kevin Koller, Creative Director
Jocelyn McCanles, Associate Creative Director
Kaitlyn Frysztak, Strategy Director
Ricky Weina, Marketing Sciences Director
Faviana Campbell, Media Director
Tom Morton, Chief Strategy Officer

2020 challenged the purpose of all brands as people faced a pandemic, racial tension and consequential US Presidential Election, and expected brands’ help. Reddit demonstrated its value to society by proving the act of voting should be as prevalent offline as it is on-platform. Reddit receives an average of 165 million votes per day, yet only 137 million Americans voted in the 2016 US Presidential Election. Up The Vote shifted the behavior of over 300,000 disgruntled voters, made a positive impact, and became a more legitimate brand and business.