TD Ameritrade

Kerin Morrison, Managing Director, Brand & Advertising
Justin Garcia, Director, Advertising & Marketing Communications
Kirk Peterson, Director, Advertising & Marketing Communications
Andrew O'Neill, Director, Advertising & Marketing Communications
Jennifer Birnbaum, Manager, Brand & Advertising

Havas New York *Lead Agency

Dan Lucey, Chief Creative Officer
Israel Garber, Creative Managing Director
Peter Gosselin, Executive Creative Director
Jay Hunt, Group Creative Director
Casey Ritts, Global Client Partner
Timothy Maleeny, Chief Strategy Officer
Elaine Purcell, Co-Head of Strategy
Mimi Powell, Senior Account Director
Angela Li, Senior Account Director
Jill Howell, Group Strategy Director
Beth Palmer Tripaldi, Director of Communication Planning
Kevin Kearse, Creative Director
Akos Papp, Creative Director

The best way to win a price war is to reframe the category on your terms. So when every major brokerage dropped their commission fees to zero, TD Ameritrade changed the conversation from price to value, targeting experienced investors with a lifelong love of learning. By positioning TD Ameritrade as the place “Where Smart Investors Get Smarter” and offering enhanced education services, the brand expanded new accounts dramatically, by more than 249% year-on-year, the fastest growth in the brand’s history.