U.S. Census Bureau

VMLY&R Washington DC *Lead Agency

Alex Hughes, Executive Head of Government Practice/Census Program Director
Ketzirah Lesser, Group Director, Strategy & Insights
Alberto Ferrer, Executive Director
Kelly Reid, Operations Director
Antonio Ruiz, Managing Director, Client Engagement
Whitney Goodman, Director, Client Engagement
Paige Carruth, Director, Client Engagement
Matt Fortwengler, Senior Campaign Program Manager
Sam Hagedorn, Group Director, Innovation & Data
Jim Poumade, Group Director, Client Engagement

Culture One World

Carol H. Williams Advertising

Carol Williams, Founder
Carol Hood, Creative Director
Thomas Watts, Creative Director

TDW+Co

Tim Wang, Founder and Principle
Chien Hwang, Creative Director
Gloria Shawber, Associate Account Director
Eileen Tran, Media Director
Ed Chang, Managing Director

G&G Advertising

Michael Gray, President/Creative Director
Gerald Gray, Vice President
Joani Gray, Group Creative Director

“The Shape Your Future. START HERE” platform was extraordinarily effective in the context of public apathy, distrust of government, social unrest, and COVID-19. With the need to reach our country’s incredibly multicultural population, the 2020 Census campaign emphasized diversity, countered confidentiality fears, and humanized the importance of the Census based on the proposition that participation shapes everyone’s future. Despite the many unique 2020 challenges, the U.S Census Bureau achieved its goals, enabling accurate representation and basis for the distribution of trillions of dollars of funding for the next decade.