Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4
  • Thumb 5
  • Thumb 6
  • Thumb 7

KFC
A Recipe For Seduction

RAN IN: United States

CLIENT
KFC

Andrea Zahumensky, CMO
Jill Stowers, Assoc. Manager of Digital, Partnerships and Integrations
Steve Kelly, Director of Media and Digital

AGENCY
Wieden+Kennedy Portland *Lead Agency

Christa Prater, Copywriter
Maggie Paris, Art Director
Megan Russell, Brand Manager
Samantha Horvath, Media Supervisor
Jarrod Higgins, Creative Director
Lawrence Melilli, Creative Director
Emily Kahn, Business Affairs Manager
Mandy Wakimoto, Brand Director
Jesse Johnson, Group Brand Director
Alex Barwick, Group Media Director
Matt Hunnicutt, Executive Producer


A+E Networks *Lead Agency

David DeSocio, EVP, Ad Sales Marketing & Partnerships
Melanie Harris, Director, Ad Sales Partnerships Production
Tim Nolan, Executive Creative Director
Valerie Albanese, Managing Creative Director, Lifetime
JR Muto, Writer & Producer, Lifetime
Maura O'Donovan, VP, Ad Sales Partnerships Production
Desiree Holm-Moyer, Production Manager, Partnerships
Niki Mandell, VP, Ad Sales Partnerships
Carolyn Cacace, Sr. Manager, Ad Sales Partnerships Production
Marissa Forenza, Senior Manager, Ad Sales Partnerships
Renee Presser, VP, Integrations
Teryl Brown, SVP, Ad Sales
Alexis Sternberg, Account Executive
Evan Dunne, Strategy Director, Ad Sales
Jennifer Arantes, Integrated Sales Planner
Jennifer Ferguson, VP Brand Creative, Lifetime
Tom Kaniewski, Senior Creative Director, Brand Partnerships
David Camera, On-Set Producer
Deborah McBride, Senior Director, Corporate Communications
Lindsay Fitz, VP, Talent Partnerships & Strategy


JEAN Productions

Nat Prisco, Writer/Director
Josh Rothfeld, Producer
Erik Eckelman, Writer/Director
Don Davis, DP


Edelman


SUMMARY

Kentucky Fried Chicken needed to create news to help bring in younger fast food eaters. In a year dominated by comforting food and comforting content, we partnered with Lifetime to create A Recipe for Seduction, a campy mini-movie starring Mario Lopez. The campaign earned over 1.8 billion impressions, trended #1 on YouTube, outperformed ratings among the 18-49 audience by 173%, increased KFC consideration among Lifetime viewers by 18%, brought in 55K new KFC buyers and helped to drive a 54% year-over-year sales lift on UberEats.

CASE VIDEO


Language: English