BRP - Can-Am On-Road

Evelyne Plante, Marketing Specialist, Can-Am On-Road
Martin Ethier, Director - Global Marketing, Can-Am On-Road
Josee Perrault, Senior Vice-President, Can-Am On-Road
Isabelle Morin, Brand & Content Specialist, Global Marketing Can-Am On-Road
Sophie Masse, Global Marketing Team Lead - Demand Generation, Can-Am On-Road
Solvej Houle-Bourassa, Marketing Coordinator, Can-Am On-Road

Anomaly *Lead Agency

Jenai Kershaw, Copywriter
Kennedy Choi, Art Director
Sonja Draskovic, Account Supervisor
Tshai Thompson, Account Executive
Thomas Gaylor, Business Director
Matt Stasoff, Sr. Social & Digital Strategist
Jonathan Crandell, Art Director
Mike Johnson, Copywriter
Candace Borland, President, Partner
Roy Guia, Group Account Director
Jules Sylvestre, Account Supervisor
Carter Loupelle, Account Executive
Mak El Kattan, Group Planning Director
Andrew Ahern, Planning Director
Marie-Pierre Toure, Head of Production
Shawn Lambino, Head of Design
Marc-Oliver Druin, Global Marketing Team Lead - Content, Social & Community, Can-Am On-Road
Dave Douglass, Executive Creative Director & Partner

Touché! Canada

Praytell

Katie Siff, VP, Talent & Creative Partnerships

Can-Am Ryker’s Women Mentorship Program is changing the shape of the motorcycling industry by paving the road for female riders. Can-Am identified the complex barriers that prevented women from the thrill of riding and established a comprehensive program led by women, for women to connect, educate and empower female riders. The program turbo-charged female enlistment for moto licensing, galvanized female ridership on Can-Am’s Ryker, and brought resurgence to a category that has long been male-dominated and in decline.