Business Iceland

SS+K *Lead Agency

Lenny Stern, Co-founder and Partner
Stevie Archer, Executive Creative Director
Elena Claro, Senior Strategist
José Salgado, Account Director
Daniel Bremmer, Creative Director
John Swartz, Managing Director, Production + Operations
Kevin Skobac, Managing Director, Strategy
Amy Frisch, Managing Director, Head of Client Services
Craig von Wiederhold, Agency Producer
Amos Bloomberg, User Experience Design

M&C Saatchi Group *Lead Agency

Camila Gurgel, Senior Creative
Ieva Paulina, Senior Creative

Peel Iceland

Magnús Magnússon, Managing Director and Founder
Egill Thordarson, Managing Director and Founder
Einar Guðmundsson, Designer
Arnar Jónsson, Animator

M&C Saatchi Talk

Lauren Hunt-Morgan, Senior Associate Director
Jade Beaty, Senior Account Manager
Maia Quinn, Account Manager
Chris Hides, Global Managing Director
Sophie Hayes, Director

M&C Saatchi Sport & Entertainment North America

Steph Lund, Chief Executive Officer
Andrea Nirsimloo, President
Sammi Liang, Vice President
Vicki Scarfone, Senior Account Director
Shannon Byrnes, Senior Account Supervisor
Dan Leedy, Assistant Account Executive
Hannah Loughlin, Assistant Account Executive

Sköt Productions

Tourism was one of the industries most impacted by the COVID-19 pandemic. But even with all of the uncertainty around travel, countries like Iceland that have an economy heavily reliant on tourism could not afford to stay quiet. Iceland needed to make itself top of mind and “top of the list” for potential travelers. And it needed to do so while being outspent 8-to-1 by competitors. So we developed a noisy campaign that generated outsized PR coverage and captured the cultural zeitgeist at a fraction of the budget typically used.