McDonald's

Elizabeth Campbell, Sr. Director of Marketing, Cultural Engagement
Morgan Flatley, CMO

Alma DDB *Lead Agency

Luis Miguel Messianu, Creative Chairman & CEO
Jorge Murillo, VP, Executive Creative Director
Jennifer Pollack, Group Strategy Director
Eddie Seiglie, Associate Creative Director
Mauricio Mutis, Associate Creative Director
Karen Udler, Senior Business Director
Felipe Diaz-Arango, Senior Strategic Planner
Maria Hodgson, Account Supervisor
Jay Rivera, Executive Producer
Alvar Suñol, Co-President, CCO
Isaac Mizrahi, Co-President, COO
Angela Battistini, EVP, Account Services
Angela Rodriguez, SVP, Strategic Insights
Michelle Headley, EVP, Head of Production
Michael Sotelo, VP, Digital Content & Experience Strategy
Beatriz Del Amo, VP, Group Business Director
Yeyo Marquez, VP, Director of Production
Adriana Piñeda, Account Executive
Ryan Morejon, Digital Content Creator
Cristina Azanza, Experience Strategist

OMD

Boden PR

Natalie Boden, Founder & President
Lauren Gongora, Vice President

McDonald’s is more than a restaurant to many young Hispanics – it is a community center, a space to connect, and a home away from home. The HACER® National Scholarship is an investment in their future that also builds positive brand reputation among this growing population. The goal of HACER® is to make an impact in the lives of more Hispanic students every year, measured by both the number of submitted and completed applications. In 2019/20, 30 scholarships were awarded, totaling $500,000. 1