AGENCY
John Truscott, President
Mike Wolfsohn, Chief Creative Officer
Sara Dunaj, Partner, Director of Brand Engagement
Magnus Morgan, Chief Client Officer
Jarrett Farls, Creative Director
Damian Fraticelli, Creative Director
Erin Wang, Account Director
Ginny Turner, Director of Production
Ben Osroosh, Motion/Stop Motion ArtistEmma Cardenas, Assoc. Dir./Social Media & Partnerships
Amelia Swaggert, Sr. Mgr./Social Media & Influencer Partnerships
Stefanie Wine, QA & Content Management Specialist
SUMMARY
COVID-19 forced most restaurants to close their dining rooms, driving many out of business overnight. In order to help, we needed an idea that could quickly be implemented nationwide, would be embraced by thousands of competing restaurants, and could be executed without any media budget. Within 72 hours, we launched The Great American Takeout: a day when everyone in America was asked to order one takeout meal. It garnered national TV coverage, trended #7 on Twitter, achieved 36% national awareness, and increased sales as much as 60% for participating restaurants.
