AGENCY
Venables Bell & Partners *Lead Agency
Will MCGinness, CCO
Andrew Johnson, Associate Design Director
Melanie Fedunok, Executive Producer
Byron Del Rosario, Creative Director
Allie Nordstrom, Assoc. Creative Director
Namrata Abhyankar, Producer
Elliott Nordstrom, Assoc Creative Director
Tess Rockers, Print Producer
Michael Chase, Head of Brand Management
Victor Roa, Art Director
Sam Bauer, Copywriter
Kristin Obi, Brand Director
Michael Davidson, Associate Partner, Head of Strategy
Quynh-An Phan, Director of Business Affairs
Dylan Phillips, Senior Strategist
Jermelia Holling, Senior Traffic Manager
Hilary Coate, Director of Integrated Production
Raquel Bedard, Director of Lumberyard
Kate Jeffers, COO
SUMMARY
Reebok used to be one of the boldest names in sportswear.But things changed.By 2018, the bold Reebok of the past was nearly unrecognizable.The brand had lost relevance with the young audience that drives sales within the sportswear industry.To get back to growth, Reebok needed to win over the hearts, minds, and feet of today's youth. But, we needed to get their attention.Despite this challenge, our work successfully won over a new generation of young streetwear enthusiasts, creating a surge in sales and boosting overall revenue.
