Seventh Generation

Joey Bergstein, CEO
Hanneke Willenborg, CMO
Ashley Laporte, Director of Integrated Marketing

72andSunny New York *Lead Agency

Justine Armour , Executive Creative Director
Anne Marie Wonder, Art Director
Emily Hovis, Writer
Tim Jones, Executive Strategy Director
Jessica Mendoza, Strategy Director
Brittini Hutchins , Director of Business Development
Tori Matthews, Sr. Brand Manager

Mindshare

How does a small 'green' household and personal care brand get mainstream moms to consider the environmental impact of their choices? By making it a personal matter about the health of her family, not just the environment. For three years, Seventh Generation grew sales by double digits, entered 2.5 million new homes, and even helped introduce laws that forced the industry to clean up its act. We proved that with the right strategy, the little guy can win while making the world better for the next Seven Generations.