Baskin-Robbins

Jason Maceda, Senior Vice President
David Nagel, Senior Director of Consumer Engagement

22squared *Lead Agency

Curt Mueller, SVP, Group Creative Director
Pete Kehr, Senior Art Director
Matt O'Rourke, EVP, Chief Creative Officer
Alex Lukacs, VP, Creative Director
Chris Parke, Senior Producer
Chris Kyriakos, VP, Head of Production
Dan Brown, SVP, Director of Digital Experience
Jennifer Peterson, VP, Account Director
Danielle Noland, Senior Account Executive
Duane Smith, Media Director
Ashley Parker, Media Supervisor
Raelyn Ruff, Project Manager

m ss ng p eces

Dave Saltzman, Executive Producer

Baskin-Robbins is one of the most beloved players in the ice-cream category, but has struggled to stay relevant to modern consumers. To regain relevance, Baskin-Robbins executed an immersive partnership with Netflix to promote the release of Stranger Things 3. We developed an AR game, Operation Snoop Scoop, taking consumers back to 1985. Over the span of 11 days, players solved missions using Season 3 plot points, real-world events from 1985, and clues provided by the cast. The best part of all...crack the code and you won ice-cream for life!