Baskin-Robbins

Jason Maceda, Senior Vice President
David Nagel, Senior Director of Consumer Engagement

22squared *Lead Agency

Curt Mueller, SVP, Group Creative Director
Pete Kehr, Senior Art Director
Alex Lukacs, VP, Creative Director
Matt O'Rourke, EVP, Chief Creative Officer
Chris Kyriakos, VP, Head of Production
Chris Parke, Senior Producer
Dan Brown, SVP, Director of Digital Experience
Jennifer Peterson, VP, Account Director
Danielle Noland, Senior Account Executive
Duane Smith, Media Director
Ashley Parker, Media Supervisor
Raelyn Ruff, Project Manager

m ss ng p eces

Dave Saltzman, Executive Producer

Baskin-Robbins is one of the most beloved players in the ice-cream category, but has struggled to stay relevant to modern consumers. To regain relevance, Baskin-Robbins executed an immersive partnership with Netflix to promote the release of Stranger Things 3. From a store flip transforming Baskin-Robbins into Scoops Ahoy, to an Ice Cream Ship that set sail across California, to an AR game transporting players back to 1985, every element was developed to allow consumers to experience Stranger Things 3 in real life -- all enabled by Baskin-Robbins.