Jaguar Land Rover

Kim McCullough, VP, Marketing
Stuart Schorr, VP, Communications
Laura Destefinas, Brand & Retail Marketing Manager

Spark44 *Lead Agency

Kim McCullough, VP, Marketing
Stuart Schorr, VP, Communications
Laura Destefinas, Brand & Retail Marketing Manager

Carnage

Brian Fraser, CCO
Martin Cox, Creative Director
John Sutcliffe, Creative Director
Carrie Anne Wilkes, Sr Account Director
Michael De Vries, Agency Producer
Tony Hobley, Managing Director

Big Buoy

As US demand for SUVs has accelerated, the mainstream luxury players (Mercedes-Benz, BMW, Audi, Lexus, Porsche) were claiming the same story of capability that Range Rover pioneered - and doing it with the backing of far greater sales volume and share of voice. The breakthrough campaign that resulted, Dragon Challenge, reasserted why Range Rover Sport remains untouchable as the pinnacle of this segment: Increased test drive submissions by 96.1%, increased loyalty 16.1 points to the highest level in two years, and had the best sales month in brand history.