CLIENT
Whirlpool
Rob Dibkey, VP Brand & Strategy
Rob Sundy, Senior Director, Brands and Marketing Services
Chelsey Whitehead, Senior Brand Manager
AGENCY
Rob Dibkey, VP Brand & Strategy
Rob Sundy, Senior Director, Brands and Marketing Services
Chelsey Whitehead, Senior Brand Manager
Ketchum
Morgan Carroll, Chicago Managing Director | Executive Creative Chair
Michael Frease, EVP/Exec Dir, Creative, Brand Creative
Louie Calvano, VP/Group Dir, Creative, Brand Creative
Chris Jansma, VP/ Dir, Creative, Brand Creative
Kristine Kobe, VP Group Account Director, Account Management
Julie Wisniewski, Account Director
David Chriswick, SVP, Creative Strategy, Creative Strategy
SUMMARY
Every day in America, thousands of kids miss school because they lack clean clothes. Whirlpool created the Care Counts program to install washers and dryers into schools across America to address the problem. In participating schools, truancy decreased, with teachers reporting attendance rates consistently over 90%, as well as increased parental involvement. Today, Whirlpool has received more than 2,000 program requests and expanded to more than 80 schools in 15 cities.
