CLIENT
L.L.Bean
Kathryn Pratt, Director, Brand Engagement
Michele Martin, Senior Manager
Eric Smith, Senior Public Relations Representative
Kelly Warsky, Experiential Marketing Manager
AGENCY
Kathryn Pratt, Director, Brand Engagement
Michele Martin, Senior Manager
Eric Smith, Senior Public Relations Representative
Kelly Warsky, Experiential Marketing Manager
Weber Shandwick
Zach DeLuca, Copywriter
Sebastien Klein, VP, Strategy Director
Rachel Lyons, Producer
Danielle Shahian, Associate Producer
Ben Grossman, SVP, Group Strategy Director
Jeb Blatt, SVP, Client Services Director
Bruce Henderson, Chief Creative Officer
Alicia Durfee, VP, Sr. Account Director
Liz Ekwall, SVP, Executive Producer
Richard Shideler, Creative Director
MullenLowe Mediahub U.S.
Hats + Rabbits
Elena Curran, Senior Manager, Media Relations
Sue Howland, Senior Vice President
SUMMARY
Outdoor retailer L.L.Bean’s purpose is to inspire people to discover the shared joy of the outdoors, but research revealed that work is the #1 force keeping people inside. “Be an Outsider at Work” is a movement designed to help people bring the outdoors into their workdays. L.L.Bean opened the first ever outdoor co-working space and published research on the benefits of working outside. L.L.Bean landed on the front page of USA Today and in 478 publications, yielding 406M PR impressions, 4.6M digital engagements and a 73% lift in branded search.
