TSB

Keith Gulliver, Head of Brand, Marketing and Content
Nicholas Lancaster, Senior Manager: Brand and New Customer
Owain Jevons, Manager, Marketing Effectiveness
Emma Springham, CMO

McCann London *Lead Agency

Emily Ellis-Mitchell, Strategy Director
Richard Morgan, Creative Director
Christopher McKee, Creative Director
Alex Light, Account Director
Matt Dankis, Business Director
Gabrielle Flanagan, Senior Producer
Milo Draco, Account Manager
Elliot Lee, Creative
Rory Peyton-Jones, Creative
Natalie Cummings, Project Manager
Lucy Cairns, Strategist
Kate Hindley, Business Director
Jasmine Wallace, Account Director
Olivia McDowell-Foord, Account Executive

the7stars

Kindred

Sasha Johnston, Account Manager
Grace Spooner, Senior Account Manager

Smithfield Agency

In an enormously regulated and low-interest category like financial services, there are very few ways to differentiate yourself beside brand, and those who do this best have well-established vehicles. Brands who successfully implement branding campaigns tend to do so with large and continuous investments, meanwhile TSB was being outspent by well-established high street banks and out-innovated by digital startup banks. Despite this, our young brand asset punched well above her weight to deliver. Tiny is at the very start of that journey, and we feel confident in her progress so far.