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Alzheimer's Research UK
Change The Ending

RAN IN: United Kingdom

CLIENT
Alzheimer's research UK


AGENCY
Above+Beyond *Lead Agency



Yonder Media *Lead Agency



no.8 London



Wake the Town



Tubby Brother Films



Passion Pictures


SUMMARY

Despite being Britain's biggest killer, dementia charities receive 80% less donations than cancer charities. Success would be measured by creating conversation, perception change and building the propensity to act. Through subverting the expected tropes of fairytales and showing the reality of dementia our film stopped people in their tracks and urged people to join ARUK in their mission to find a cure. 

CASE VIDEO


Medium Featured On Video: Cinema,Digital Mktg. – Mobile,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,OOH – Billboards,OOH – Other Outdoor,Public Relations,Influencer / Key Opinion Leader,TV,User Generated Content & Reviews

Language: English