AGENCY
Nicola Dyball, Strategy Director
Jo Moore, Executive Creative Director
Nick Pawlak, Client Managing Director
Nick Cooper, Senior Account Director
Kat Jackson, Senior Account Director
Kirsty Wood, Integrated Project Director
Marianne Roberts, Senior Account Director
Kelly Mahon, Account Manager
Carat UK
John Payne, Client Partner
Shweta Bhat, Client Director
Matt Willifer, Chief Strategy Officer
Rebecca O'Mahoney, Digital Partner
Jon Pile , Client Managing Director
Hogarth Worldwide Ltd
Vidsy
SUMMARY
Santander had entered the UK market as an innovative challenger, catapulting into the banking big leagues with a blockbuster product. But by early 2019 it had become a boring, bog-standard bank, talking to an audience that thought little and cared even less about banking. In order to capture their attention and stay top of mind, we created a fictional rival bank, run by Britain’s favourite entertainers (and least competent bankers) Ant & Dec, making a virtue of Santander’s simple, smart and sensible solutions. Four years later, the campaign has driven impressive growth, and the bank’s declining fortunes have been reversed.
