Vodafone

OGILVY UK *Lead Agency

Robert Sandford, Strategy Director
Justin Cox, Client Lead
Lucy Nebel, Business Director
Andre Laurentino, Chief Creative Officer
Nicholas Wittenberg, ECD
Gianna Palyvou, Client Partner
Madeline McCarthy, Account Director
Hannah Crowley, Strategy Director
John Thompson, Group Programme Director

Hogarth United

Storylab

Posterscope

Carat UK

Jon Pile , Client Managing Partner
Natalie De Cruz, Client Partner

This is the story of Vodafone’s movement to delete the digital divide. In a post Covid world, almost completely reliant on digital connection, as many as 1.5 million British households have no access to the internet. These families don’t just miss out on the little things, it impacts their very life chances. Vodafone started a nationwide campaign to educate the country that digital connection was a life essential and inspire the public to act. Through partnerships, activations and even re-boxing a public holiday, we connected over 1.4 million people, smashing our KPIs and turbo-charging brand consideration in the process